The role of communication in admission at Hanoi University of Industry

Hanoi University of Industry is known as a prestigious university with many strengths: being one of the leading universities in Vietnam with multi-disciplinary and multi-field training, developing strengths in training and applied-scientific research; taking the lead in building an e-university model and university administration; being a university that cooperates with many international universities, domestic and foreign businesses; being a university with high graduate employment rates, and especially being one of the universities receiving the most applications for admission and highest enrollment.

With today's results, communication has made an important contribution to the "brand identity" of Hanoi University of Industry, especially contributing to the success of the annual enrollment.

Establishment of the Center for Communication and Public Relations

Previously, the role and image of the university were not fully and directly conveyed to a large number of students and society. Choosing a school and a career, or understanding the school and the profession is still incomplete and not timely; besides, many majors of the school are not widely known in society. Understanding the power of communication and communication in the era when digital technology plays an important role in contributing to the university's prestige and influence in society, Hanoi University of Industry has decided to be a pioneer with breakthroughs and creativity in organizing and implementing communication tasks, Hanoi University of Industry is one of the few universities in Vietnam that has a dedicated communication department. The Center for Communication and Public Relations was established in July 2018 and has been invested in facilities and human resources, setting the stage for the Center to operate effectively. It can be affirmed that the establishment of The Center for Communication and Public Relations is a step in the right direction, helping the school to plan planning attractive visual communication strategies, and at the same time increase its ability to interact with students, clients inside and outside the university.

The establishment of the Center for Communication and Public Relations has mastered the propaganda and effectively exploited the power of the media, which is an important solution for the university to aim for development goals at a new level in the future.

Multi-way communication

With the establishment of the Center for Communication and Public Relations, the communication task has promoted its effectiveness and strength, with strong innovations to catch up with the trend of the new era - the digital technology era. If the communication task for enrollment in previous years was only articles or monotonous images advertised in newspapers or on television, now, it meets the development of society. Likewise, the university’s communication work has been oriented towards richness, multi-dimensionality, faster access to candidates and parents.

First of all, the university has promoted the application of information technology in brand promotion in general and enrollment in particular, in order to create the most favorable conditions for candidates and parents to access information about the university. Website https://www.haui.edu.vn/vn was designed with an eye-catching interface and various categories containing news, articles, images, videos with rich content, fully and attractively promoting activities of faculties, training disciplines, and units of the university. The Center for Communication and Public Relations has coordinated with Departments, Faculties and Unions to propagate and promote the university’s brand, especially there is good coordination between units in enrollment. The important task of the Website is to update all information, with special attention to information on admissions. In 2020, the university created a video introducing 38 university training disciplines, which was well-received and shared by a large number of teachers, parents and students.

A breakthrough in modern technology communication of Hanoi University of Industry is the establishment of the HaUI-TV channel. Hanoi University of Industry is one of the few schools with a television channel. HaUI TV channel - TV since its inception has affirmed to be an effective communication channel, with rich content, updated and attractive information, new techniques and technologies, and is highly appreciated by the audience.

Not only limited to news, articles, and videos on the website, in order to help the enrollment in 2020 to be a breath of fresh air, spread widely and quickly to students at crunch time of career choice, the Center for Communication and Public Relations coordinated with units in the university to organize an online enrollment consulting program, gave direct enrollment counseling at the university’s studio. The university focuses on investing and mobilizing maximum resources, especially a team of highly qualified teachers who have many years of experience in career counseling and guidance uses flexible and diversified forms of consultation on many media channels to convey information to students and parents. In career counseling, the university always provides honest information, does not "polish reputation" or causes information noise to "suck" candidates to apply for admission. The enrollment counseling has close interaction between the university, parents and students to give accurate career advice to parents and students for reference and selection. This is considered a new, effective enrollment method for the university and has a positive effect on the students.

In order to inform the university’s activities as well as information on training and enrollment, the Center for Communication and Public Relations has connected and cooperated with many news agencies and media companies to promote enrollment and the university’s general activities. Those organizations include VietNamnet, Education Times, VnExpress, Dan Tri Electronic Newspaper, VTC Electronic Newspaper, Labor Newspaper, Family-Society Newspaper, Tien Phong Newspaper, New Hanoi Newspaper, Youth Newspaper, Capital Youth Newspaper...and some other specialized magazines and media companies.

The right messages

With the development of society, the role of visual propaganda is also very important. The university has visually and promptly propagated the guidelines, policies and laws of the Party and Government in a lively manner, reaching a large number of staff, lecturers and students. The university has designed and created impressive slogans and banners on the website and at 3 training facilities, suitable for the training environment, fostering personality, giving wings to students' dreams, and in which educational messages directly affect the reader's perception. Coming to Hanoi University of Industry, students will be impressed by the university’s career-oriented slogans but still close and realistic, with educational meaning to shape the personality and knowledge of learners.

In addition to the slogans of propaganda and education, the university has also published beautiful publications which are rich in content to introduce the university itself. Those publications are the University Proceedings, Student Handbooks and other traditional products. Other information is designed with the imprint of the Hanoi University of Industry.

Leveraging the effectiveness of social networks

Using social networks as a means of communication has been used by the Hanoi University of Industry for many years. Facing the widespread effect of social networks, in 2020, the university has promoted online enrollment and enrollment consulting activities. Counseling sessions are streaming through the following channels: http://www.haui.edu.vn ; http://www.youtube.com/hauitv ; http://www.facebook.com/tuyensinh.haui ; http://www.facebook.com/dtnhsvhaui/

With the method of communication in the age of technology, questions and concerns about the training profession are answered in a timely manner, thus attracting a large number of interested audiences. After 5 online consultation sessions, there were nearly 200,000 views; more than 4,200 comments; 2,200 shares; 6,300 likes; content have reached more than 500,000 Facebook users.

In addition to a specializing page on admissions and online counseling on the fan page, the university also designs its own enrollment app. Candidates only need to download the app to their smartphones, all information related to the enrollment of the Ministry of Education and Training and of the university will be fully circulated…

New solutions and adjustments to suit the actual situation in current conditions are made, with an emphasis on online enrollment counseling, information technology application to support candidates in the application process. It is certain that the enrollment task of Hanoi University of Industry will be highly effective and increasingly innovated to catch up with the digital revolution.