HaUI’s ZestAroma Project: A Circular Economy Solution Captivating Investors

On November 17, during " the Investment Networking Day and Product Showcase" organized by the Hanoi Youth Union, the ZestAroma project from Hanoi University of Industry (HaUI) garnered significant attention. Investors praised its potential for growth, lauded the entrepreneurial spirit, and admired the students' passion for scientific research and their ability to translate academic knowledge into practical applications.

The ZestAroma project left a lasting impression at the event, drawing widespread interest from investors and visitors.

With its flagship product, biomass pellets, along with supplementary products derived from agricultural and forestry by-products such as biochar, smokeless compressed charcoal, essential oils, and pectin, ZestAroma's practical solutions not only promote a circular economy and environmental protection but also demonstrate social responsibility, underscoring the group's commitment to creating positive value for the community.

ZestAroma embodies the innovative spirit of HaUI students, showcasing their talent and dedication to scientific research. The project represents the university’s commitment to pioneering innovation and entrepreneurship among students. With its unique, creative, and impactful products, ZestAroma carries forward HaUI’s legacy as a hub for innovation, fostering aspirations and contributing to Vietnam’s sustainable future.

"Green and Sustainable" – The core message throughout ZestAroma's journey

HaUI stands as a cradle of knowledge and a launchpad for entrepreneurial ambitions. HaUI's vibrant scientific research culture, characterized by annual startup competitions and prestigious research awards, has cultivated a dynamic academic environment. This ecosystem supports groundbreaking business ideas and encourages students to dream big.

HaUI’s significant investments in research and its emphasis on creativity have made it a steadfast partner in the entrepreneurial journeys of young innovators, laying the groundwork for a brighter economic future for Vietnam.

In May 2024, ZestAroma's project on extracting essential oils and producing compressed charcoal from citrus peels earned second prize in the National Startup Day for Students 2024 in the Agriculture, Forestry, and Fisheries category, held in Can Tho.

Mr. Pham Hong Quat, Head of National Agency for Technology Entrepreneurship and Commercialization Development (under Ministry of Science and Technology): " I am highly impressed with this biomass pellet product. Its strength lies in promoting a circular economy and contributing to society. In the future, this project is certain to achieve remarkable breakthroughs.”

Mr. Phan Trong Toai, Investment Director of SOVICO Group, remarked: "I find this product remarkable, as it paves the way for a sustainable future. The team has demonstrated excellent thinking and a clear vision for their product development.

Ms. Nguyen Thanh Hang, a staff member of the Hanoi Museum, shared: "The museum frequently uses natural fragrances to welcome visitors. ZestAroma's essential oils are of excellent quality, and we look forward to establishing a long-term collaboration with the project team."

The event is a flagship initiative under Program No. 07 of the 17th Hanoi Party Committee, which focuses on advancing science, technology and innovation from 2021 to 2025. It also hosted the semi-finals of the 7th Global Vietnam Startup Challenge. After two months of competition, nearly 2,000 projects from eight regions (Hanoi, Ho Chi Minh City, Da Nang, the USA, China, Singapore, the UK, and Australia) competed in the selection process. From the initial rounds (document review and Top 55 pitching), 35 teams advanced to the semi-finals.

The top 10 teams will compete in the finals, scheduled for December 7 in Hanoi, showcasing the innovative and entrepreneurial spirit of Vietnam’s youth.